Most people think there’s only one type of content – the written kind; Namely blog posts, articles, eBooks, and the like. And that’s what many brands focus on.
The truth is that if you want to make the most of your campaign you’re going to have to explore other types of content if you really want to cast a wider net over your target audience.
Content is the key to any marketing campaign. Without content, there’s nothing to market, and no one to market it to. But the type of content you create is also very important.
To really make a splash when it comes to your own campaigns, you need to diversify.
11 Content Ideas For Your Content Marketing Campaigns
1. Blog Posts
Blog posts are an essential component of a successful content marketing strategy.
When you blog consistently you establish your brand as an authority and people can quickly see all the other posts you've published on your site.
Be sure to post relevant content that your target audience will find interesting and useful.
Use images, GIFs, and infographics to break up your text and make your posts more visually appealing. And don't forget to include calls-to-action (CTAs) so that your readers know what you want them to do next.
2. Case Studies
People love case studies! If you’re selling a product or a service you can put together a case study detailing exactly how your product was able to help someone overcome a specific problem.
For example, take a look at our website design case study for a sports management firm. A case study can show prospective clients what results they can expect by working with you.
3. Videos
Some prefer watching videos rather than reading articles. A good way to start producing videos is to take some of your most popular written articles and repurposed them into videos.
Once you’ve uploaded your video content to YouTube you can embed them into the relevant articles on your website.
And don’t forget to take snippets of your videos to post on social media too.
4. Infographics
We love aesthetically pleasing content and infographics can be a brilliant way to get your brand in front of more people.
Infographics make it easy for people to see the main points of your content in just a few seconds.
You can put your own infographics together easily thanks to online graphic design tools like Canva, Piktochart and Visme. Or, if your budget allows, hire a freelance graphic designer to come up with a beautifully branded infographic that your audience will share far and wide.
Pro tip: Make it as easy as possible to share your infographic by adding an embed code for others to copy and use on their websites and you could get an impressive SEO boost.
5. Checklists
Checklists are useful and they’re incredibly easy to create. You don’t need a graphic designer and it doesn’t have to be anything special as long as it’s useful.
Create a checklist giving your audience an actionable framework of the steps they need to take to get something done.
You can use your checklist as a content upgrade/lead magnet that you give away in exchange for joining your email list.
You can create a simple checklist using Google Docs and share the link.
6. Social Media Posts
If you’re struggling with what to post on social media you can repurpose some of your existing content, taking highlights and turning them into smaller chunks.
Turn snippets into social media posts or turn your main points and quotes into graphics. Again, these can be created easily with a tool like Canva.
7. Presentations
Take your most important points and turn them into a visually attractive presentation for PowerPoint or Google Slides before using them for talks and webinars or uploading the entire presentation to SlideShare.
Beautiful.ai and Canva are both excellent alternatives to PowerPoint.
8. Quizzes
Where were you during the pandemic if you didn’t take part in at least one online quiz?
Online quizzes have always been popular and they’re still great for encouraging people to engage with your content.
You can use quizzes in a variety of ways and thanks to their rise in popularity during the lockdowns, you’ll find no shortage of tools and plugins for creating your own quizzes.
9. Online Courses
Online courses are absolutely massive and according to Forbes, the worldwide e-learning market is projected to be worth $325 Billion in 2025!
Learning Management Systems (LMS) make it easier than ever to create and manage your own courses and people love that online learning is easy to access and the content is easy to consume, with everything you need in one place.
Thinkific, Kajabi and Teachable are all popular LMS platforms while you’ll find plenty of LMS plugins for WordPress like LearnDash, LifterLMS and Tutor LMS.
10. Podcasts
Another way to get in front of a whole new audience is to jump on the podcast bandwagon.
Just because everyone seems to have one doesn’t mean you’ve missed the boat, there’s still plenty of time for you to get started.
AI transcription tools like Otter.ai give you transcribe your recordings for free, giving you a transcript that you can then repurpose for your show notes as well as turn into a blog article.
Don’t like the idea of starting your own podcast? Reach out to some of your favourite podcasts that your target audience listens to or make use of sites like PodcastGuests.com, Podmatch and MatchMaker.fm to get started.
11. Memes
Memes are everywhere and you can easily create your own in just a few clicks.
Create relatable memes for your audience and be sure to share them everywhere. And if you want to get really creative, create a series of memes around a theme.
You can create memes for free using online tools like Canva, Kapwing and Adobe Express (formerly Spark) or find plenty of free meme templates on Google.
Hopefully, this has given you some ideas for the types of content you can create for your content marketing campaigns.
And remember, the key is to mix things up and keep your audience engaged by giving them a variety of content to consume.
What other types of content have you found to be successful? Share your ideas in the comments below.
