Are you looking for marketing strategies to grow your business and increase sales from 5K – 50K a month?
If you want to learn how to increase sales and grow your business, then look no further!
In this blog post, we will be discussing five marketing strategies that you can use to add more money to your business in 2022.
Digital Marketing Strategies for 2022: How to Increase Sales and Grow Your Business This Year
Inaction is the death of any business. Without taking regular action every single day to grow your business, inaction will cause your business to become stagnant. In a moment, your clients will vanish, your revenue funnel will be empty, and your revenue will plummet to zero.
Let’s avoid this scenario! In this blog post, we'll show you how to increase sales with five marketing strategies you can work on that will help increase your conversion rates and generate more revenue for your business.
Avoid ineffective marketing tactics by standardising your approach. Learn how to increase sales and ramp up your business by following these practical marketing strategies that you can start working on right now to push your business towards success.
How To Increase Sales in 2022
1. Email Your Customers on a Regular Basis.
Contrary to popular belief, email marketing is not a thing of the past. Email marketing in 2022 is still the quickest method to stay in touch with clients and prospects about your new products or suggest an affiliate product that pays you a commission.
If you are not already building your email list, start now!
Make sure to build an opt-in form for this purpose. You can then use that pool of subscribers or contacts as a communication channel between yourself and the consumers who buy from you time after time again without much effort on your part at all.
You should also remember to use email marketing tools to send out automated emails on a regular basis to keep your subscribers interested in what you have to offer.
According to research carried out by Litmus, email marketing generates ROI rates of $38 for every dollar spent. That’s a pretty good return on investment! (Source: Litmus' State of Email Survey 2020)
If you're not sure how to get started with email marketing, Neil Patel's Beginner's Guide To Email Marketing is a good place to start. Neil's guide covers everything from creating an email campaign to measuring its success.
Leading email marketing tools like ActiveCampaign, Keap (Infusionsoft), ConvertKit, as well as our current email marketing tool Encharge, all make it easy to create beautiful and effective email campaigns.
If you're just getting started, you can get started for free by using freemium versions of popular marketing software like Mailerlite and Mailchimp to build your email marketing list and send out marketing communications.
One of the best things about email is that it gives you information on who has opened your emails, viewed what you sent them, and clicked through to visit your website. You can learn how to increase sales with email marketing campaigns by knowing which recipients are interested in hearing from you more often than others!
Using this knowledge can help optimise future campaigns so that they reach only those people who will be interested in what you have to say.
TLDR; Consider email marketing if you want to understand more about how your consumers think and what they need.
The power of the inbox is strong and it continues to be a major player in today's digital landscape. What are some ways that you can leverage email as an effective part of your strategy?
2. Concentrate on Customer Experience.
Customer service is more important than ever.
You will never satisfy everyone, but you may at least make an effort. It's also important to keep in mind that your customer support representatives will be handling questions and refund requests from time to time, so make sure you're ready to respond promptly.
Stick to your refund policy, but never ignore or offend a customer. Negative reviews are more common than favourable ones.
“Your most unhappy customers are your greatest source of learning.” ~ Bill Gates
Even if you do everything right and your product is exceptional, there will always be unhappy customers.
It's your job to make them feel as though they are being heard and respected.
If you can't offer a refund, consider giving out coupons or free products so that the customer feels valued and appreciated for their purchase.
You should also try to learn from every unhappy customer interaction: what went wrong? How could it have been prevented? What can you do to make sure it doesn't happen again?
Your goal should be to turn an unhappy customer into a satisfied one. You can learn from their feedback and use it to improve your products or services.
However, if you focus on providing an excellent customer experience, you'll be able to turn many of them into brand advocates.
Delighted customers are more likely to speak positively about your company and products than those who have had a poor experience.
Be proactive and go the extra mile to make sure your customers leave with a smile.
The bottom line is that you need to provide value if you want customers to keep coming back.
TLDR; Provide excellent customer service.
Customer service has always been important, but in today's digital age where customers are more empowered than ever before, it is crucial to focus on the customer experience if you want to learn how to increase sales and keep your customers.
3. Increase Your Fees.
Don't compete on price! Competing on price is not a great way to run a business in the long term.
What happens when someone else comes along and does what you do for even less?
It's much better to focus on your unique selling proposition and what makes you different from the competition.
If everyone in your industry is competing on price, raising prices may be tough. However, it is not impossible.
The ironic thing is that you can only lower prices so much before you go out of business. Meanwhile, if you do the opposite and raise prices instead of lowering them, you have an infinite expanse into which to continue to raise prices and grow. – Peter Kozodoy
When was the last time your rates increased?
Charging more for your products and services will help you cover your costs while also making a profit.
Are your fees competitive with similar businesses of your level and experience?
Is it possible for your ideal client to still afford your new pricing?
The idea is simple: if you increase your prices, more people will take notice and want to know why.
If they're impressed by what they find, they'll be more likely to want to work with you – and even more likely to refer you to their friends and family.
It's important that your prices reflect the value of your services, not just the time you put in or the materials you use.
When you increase your prices, make sure that the extra value is clear to your clients. If you can, offer package deals or discounts for those who purchase multiple services at once.
Make it easy for potential customers to understand how much they'll save by working with you.
It's also important to remember that not everyone will be thrilled with the idea of paying more.
If you think that your prices may seem too steep and dissuade potential clients, consider marketing yourself as a luxury service provider.
A high price tag can be seen as an indicator of quality in some cases – especially when it comes to fashion or beauty products. If you've got top-notch services to offer, don't be afraid to let your rates reflect that.
You may also want to consider creating a membership program with exclusive perks for those who sign up. This will give customers incentive to commit to you and keep coming back for more.
As long as the value is there, they'll be happy to pay your higher prices.
Confidently present the new rate to your current clients while simultaneously reassuring them that it is worth their business.
Be transparent with your customers and help them understand why the increase is necessary.
Don't be afraid to ask for more money, especially if you're providing additional value that wasn't included in previous versions of your service or product.
Take a look at Hubspot's article on how to let your customers know about a price increase and grab their free letter templates to make the process a little easier.
Your clients will appreciate this transparency and honesty; they'll feel like you're looking out for their best interests rather than lining your own pockets.
TLDR; Charge more! By increasing your pricing, you'll be able to cover the costs of operating your business while also generating extra money.
If you provide value to your clients they'll happily pay your higher prices.
4. Boost Sales By Repackaging Your Services.
Don't make the mistake of trying to reinvent the wheel.
There's a reason why certain services and products are popular – they work.
Instead of starting from scratch, take a look at what's already selling well and see if you can offer a similar version of your own.
Take a look at your existing material, such as ebooks, programs, blog articles, and so on, and combine it into new bundles or develop a completely new product.
For example, if you have a series of blog posts on your website that covers the same topic as one particular training video or eBook, consider bundling them together and offering them for sale.
Create a variety of products at different price points and offer them as upsells and downsells in your sales funnels.
Not everyone needs or wants the same thing, so it's important to cater to a variety of different people.
Offer lower-priced products for those who are just starting out and more expensive options for those who are looking for premium services.
You can also increase your profits by developing new services that complement your current offerings.
Consider giving new products an expiration date; this can motivate more customers to purchase now rather than later. It also encourages those who know they want whatever you're offering in the future to make a purchase sooner rather than later, while it's still relevant.
Don't limit yourself with your old thinking of what you can or cannot sell; think outside the box! There are endless different products and services that you could offer your clients, so get creative.
By repackaging your services, you're making it easier for potential customers to understand what they're getting.
They won't have to worry about whether or not they're buying the right thing – they can just purchase and know that they're getting a great deal.
When developing new products, always ask yourself “what can I offer that my clients will love?”
Don't be afraid to take risks with your marketing.
If customers are interested in what you have to say, they'll stick around – even if it's a little different from the rest of your competition.
As long as you're offering something of value, your customers will be willing to pay a little more.
If necessary, hire a professional copywriter to help you package your content into something that is more appealing.
You need to make it easy for customers to find what they are looking for, but it's important not to confuse them with too many options either.
The goal of repackaging services is not only to increase sales by offering new products and bundles at the same time as maintaining your existing customer but also to introduce your products to a new audience of potential customers.
Don't forget to notify current clients when promoting your new products and services!
Giving them a discount on the product is an added incentive for sharing on social media or referring friends.
You'll have the most loyal clients if you provide them with a variety of options and tailored products that add value to their lives in some way.
TLDR; Add new sources of income by repackaging your existing content. Bundle a series of blog posts together and offer them for sale, or create a variety of products at different price points.
5. Create a New Package for Existing Customers.
People buy from those they know, like, and trust, so use your old client list to produce a one-of-a-kind deal just for them.
This is a great way to increase profit while rewarding your current clients for their continued business.
Make it personal; send the offer out via email with an exclusive code or identifier that will identify them as special and valued customers who deserve this deal.
The best part about creating new packages specifically for old customers is that you don't need to spend a lot of time or money on marketing; the offer will speak for itself.
Your customers are more likely to take advantage of an exclusive offer that's just for them, especially if it's something they can't find anywhere else.
Consider adding complementary products and services to existing offers in order to sweeten the pot and increase your chances of making a sale. These new products can be offered as an upsell or down-sell at checkout.
The easier it is for your customers to find and purchase what they need, the more likely they are to buy from you.
Adding new products to your existing website doesn't mean you'll need to hire a web developer either. You can learn to build a simple sales funnel with WordPress and have it live on your website in just a few hours.
Make sure you don't overdo it, however; too many offers will only devalue your brand and cause your customers to lose trust in you.
Your goal is not only to increase profit but also to retain and satisfy loyal customers who will continue doing business with you for a long time!
How To Increase Sales if I Don't Know What to Offer?
Knowing what to offer boils down to understanding your target audience.
What do they need?
Where are they struggling and how can you help them fix the problem or pain point?
How much money is it worth to your customers, and what's stopping them from investing in themselves now as opposed to later on down the road when their problems have escalated?
By understanding these things about those who visit your website or buy your products, you'll be able to better serve them and create the right offer.
Once you know what's stopping customers from buying now (and why), then you can make a more effective offer because it will speak directly to their needs; this is where creating your own product bundles comes into play!
“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.” ~Ross Perot
The easiest way to know what your customers want is to simply ask them.
Another reason lots of businesses don't know what to give is that they don't have a strategy in place for finding out what customers want.
You can't give your customers what they don't even know they need, so make it a point to survey them often and find out what their pain points are.
This will help you not only increase profit but also better serve your target market!
TLDR; Add incentives to your products and services. If you want to keep your customers coming back, give them something exclusive for buying from you again.
For business growth, creating a marketing plan with action items is critical.
If you're ready to learn how to increase sales in 2022, join me for a free webinar and I'll show you how to set the right goals to increase revenue and grow your business.
You'll learn how to build your marketing plan for 2022 and improve sales by using these marketing strategies during the free webinar:
- Plan your marketing strategy
- Create an irresistible offer
- Convert leads into customers
At the end of this webinar, you'll understand how to set marketing goals, how to complete marketing planning activities, and what marketing tools are essential for your business right now.
You don't want to miss this!
Simply fill out the form now to reserve a spot in the webinar. I'll see you there!