Sports Management Website Design and Branding Case Study
Case Study: website design and branding for a football management company
This is a case study for a website design and branding project for a football management company located in the UK.
The agency provides a variety of football management services, such as player management and sports promotional activities. The agency wanted a contemporary website that could be fast and informative in order to appeal to their ever-growing client base.
We were contacted prior to the launch of Ignite Soccer Agency to help with the development of the website and digital marketing for the business. We utilised our wealth of experience in designing and developing WordPress websites as well as working with sporting organisations to deliver a fast, informative site that would meet the needs of both the Ignite Soccer Agency and their clients.
The services we provided included:
- WordPress web design and development
We collaborated with the owner to come up with the brand's identity including the company name, logo, and web design. We also advised on digital marketing, helping to set up social media accounts and create content for the new site and social media.
The end result was a clean, modern website that reflected the company's brand identity and values. The site has been designed to be user-friendly with clear calls to action, making it easy for visitors to find the information they need and get in touch with the agency.
Case Study: Website Design – Results
The website has been a great success, helping to increase enquiries and grow the business. We continue to work with Ignite Soccer Agency on an ongoing basis, providing support and advice on digital marketing and website development.
The sports management agency's website was developed on WordPress, which made it simple for Ignite's staff to update without the need for technical assistance.
The new website has been successful in showcasing its services and aiding them in connecting with clients. The focus of the site is on attracting new clients and on showing potential clients what it can offer.
Ignite Soccer Agency had attempted different things to promote its services before working with Huxo Creative. A graphic designer had been brought in to create a logo but the result was not what they had envisioned and we agreed to include a new logo as part of the overall website and branding package.
Ignite Soccer Agency had two objectives for the web design project:
1. To attract the attention of prospective clients through high-quality images of players and other creative content
2. To highlight the company's brand and what it can offer prospective clients
We delivered a website aligned with the company goals, resulting in a website that is both visually appealing and informative.
The site also emphasises Ignite's football management services, including player management and sports promotional engagements.
The visual elements were designed to draw attention away from any distractions and towards key promotional messages in order to make sure Ignite's key message shines in all its glory.
“The website is fantastic! We are getting loads of attention for our services, with a lot more interest in what we do. The branding looks great and the process has been smooth.”
“I am thrilled with the new website design. It showcases all of our work really well!”
The new site:
– Helps to grow a company by increasing their online presence
– Allows for easy access and update possibilities
– Brings the business front and centre to potential clients
– Helps with communication between employees
Conclusion: The new website is increasing the company's exposure in the sports management industry. The site is simple to use and maintain, so the company can make updates to it without assistance from a web developer.
The branding we designed has aided Ignite Soccer Agency in establishing a strong brand identity, allowing them to stand out among potential clients.
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