fbpx

Grow Your Business with Local Networking Events

Share on facebook
Share on twitter
Share on linkedin
Share on email

How many local business networking events have you been along to?

What can your business get from regularly attending networking events? It’s hard to know where to start. Right across the UK we have BNI ‘chapters’, 4N events, and all sorts of other local and regional events depending on where you live. 

They all have different formats and rules. Some have strict rules about the number of referrals you need to be giving to other members. Some only allow one business owner from one industry to attend. Sometimes that might mean the local event has a graphic designer who builds the odd website if the opportunity comes along. Depending on the group and their rules, this could block any web designers from joining.

Some groups meet for breakfast before the working day, others meet for lunch, and some meet in the evenings. Networking events are a good way to introduce yourself to the local business community and for you to meet and get to know other local business owners. 

Networking helped build our agencies and is an essential element of our ongoing marketing strategy. If you are a new or established business, you should consider your own strategy for generating leads through networking” – Lee Jackson, Agency Trailblazer

Don’t expect to turn and pitch your services straight away. Don’t go around the room trying to sell to each person, or talk about yourself too much. You’re not likely to turn up and make a sale, and you’re probably going to have to go along for quite some time before it does pay off. But, by showing up, sharing your knowledge, helping others in your group, and referring clients to them when you can, you’ll be the one they’ll eventually refer work to when the time comes.

If you’re still wondering if going along to local networking events is worth it, let’s go over some of the benefits of finding a group that works for you. 

After running my business on the side for over five years and taking work as it came in, I realised when I finally quit my job to go full time that I’d never been to a networking event. If I wanted to make a real impact locally and get more than enough work to keep me going then that would have to change. 

So, let’s take a look at some of the major benefits of attending a networking event.

Meet Potential Clients

Local networking events are a great place to meet new clients.

When I went full time I asked about networking in a peer group and had some great advice and responses. One person told me: “You never know who you might meet. When I attended a local networking event a few years ago, an older business owner who I trusted introduced me to a company that had just moved to the area and was looking for tech support services. That introduction led to a five-figure contract.” 

Local business networking events are a great way to meet new clients

“Networking is not about hunting. It is about farming. It’s about cultivating relationships. Don’t engage in premature solicitation. You’ll be a better networker if you remember that.” Dr. Ivan Misner

Not only can you meet potential clients, but you’re also at a wonderful place to be referred to. An entrepreneur at your local event may not need your services but he may know someone else who does and can put you in contact with each other.

Keep up with Industry Trends

The business world moves fast and your business is constantly expanding and evolving, no matter what industry you’re in. Keeping up with all of the new trends happening by yourself can be a bit overwhelming. But by spending time with others in business, you’ll learn about new trends without even realising it.

Get referrals and new leads by attending business networking events regularly

Understanding trends can be very valuable for your business. For example, you might learn about a new marketing trend that affects how you offer branding packages to your clients.

Connect with Influencers

Influencers aren’t necessarily potential clients. But they’re typically the people who can get the word out about your business and how you can help. They’re always on the lookout for new products and services they can share with their circles, which makes them ideal to talk to at events.

Obviously you don’t want to spend all of your time talking to these people in the hope that they’ll promote you. Instead, focus on developing a genuine relationship with influencers based around a common interest or passion.

Learn New Things

“If you’re the smartest person in the room, you’re in the wrong room.” 

If you go along to an event and quickly realise that everyone else is years behind in terms of business knowledge or they’re all just starting out then you’re probably not going to learn a lot. You’ll probably meet some cool people and have fun, and maybe you’ll be the one teaching them things. But that’s probably not the best use of your time and it probably won’t lead to decent paying clients.

You don’t need to find local networking events that the millionaire and billionaire owners of massive local companies attend, but it’s a good idea to make sure each event has a good mix of experience and knowledge. This gives you a chance to learn from other entrepreneurs who are further along on their journey than you are. 

Develop Your Message

Another bonus of regularly attending local networking events is that you’re going to have to introduce yourself a lot. You’ll be telling others who you are, what you do, and who you want to work with. 

Build your reputation at business networking events

When you repeat who you are and who you help week after week, you get good at it. You might hate the idea of speaking to people you don’t know or standing in front of a group and talking, but you will get better. You’ll become more comfortable sharing your message and telling people what makes you stand out from others. 

Become the Expert 

By going along and sharing your knowledge, you’ll start to be seen as the expert. After a while you’ll become the go-to person for problems or questions about your industry, and this will help you to get more clients in the long run. 

Become the local expert with local networking events

You develop a reputation when you attend events regularly, and people start to associate what you do with your name so when they think “content marketing” or “accounting”, they think of you. This then leads to more referrals which leads to more paying work for you.

Join Forces on a Project

As well as finding potential clients and influencers at local networking events, you’ll meet business owners you may choose to partner with on a project. 

You may meet a local entrepreneur in a different field with a similar target audience to yours. Together, you could team up to create a series of YouTube videos aimed at your target market or you could decide to write a book together, or launch a product.

Find Local Contractors 

If your goal is to eventually outsource some (or even all) of your work, then local networking events can be a great way to meet others. You never know who you might meet locally – the person you’ll one day hire as your virtual assistant, your project manager, that amazing graphic designer, or the business coach who will help push you to take your business to the next level.

Use business networking events to find new staff and freelancers for your team

And what if you already have an amazing team in place and you’re not looking for someone new? Local networking events can still be a wonderful way to meet entrepreneurs who help you see the way you work from a different perspective or give you ideas into how your team can work more effectively.

Increased Motivation 

What about the atmosphere at local networking events? Meeting other entrepreneurs who are passionate about their work and committed to their businesses can energise and inspire you. 

Meet local entrepreneurs at networking events and be inspired

Sometimes, life as an entrepreneur is lonely and difficult. Friends and family don’t always understand why you don’t have a normal job or why you gave up your career. Some don’t see what you’re working towards. It’s easy to get bogged down and lose your mojo but connecting with other entrepreneurs who are excited about their businesses can remind you of why you started yours and give you a new desire to keep going.

Solve Problems

When you’re stuck and you’ve been staring at the same problem for too long, it’s easy to miss the obvious solution even when it’s right in front of you. But going to local networking events can give you a fresh perspective. Hearing from others might spark new ideas or you might connect with someone who knows how to solve your problem or helps you look at it differently.

What about when you’re stuck for social media content and have no idea what to post? What if you know you need to write blog articles but you just can’t think of what to write about. The local content marketer may tell you how they repurpose snippets of content to use as social media posts or how they find questions about their service and answer them as blog articles. 

Give Back 

It’s important to remember that local networking events aren’t just a place to get more business. Going to events is your chance to help others and give back to the group. You may meet a potential client that you end up doing a large piece of business with. But sometimes you could meet someone in need of a quick word of encouragement or a simple suggestion and they’ll be on their way.

When it comes to networking events, it’s smart to turn up with a giving mindset. You’ll attract positive people and others will want to help you. Plus, you’ll feel good and enjoy yourself more when you show up this way instead of turning up and expecting to go home with a handful of new leads.

Go to networking events with a giving mindset

If you’re worried you don’t have anything valuable to contribute, don’t be. Even if you’re a brand new entrepreneur, you can still listen to others and encourage them to pursue their passion. You bring value just by showing up!

Grow Your Confidence

The more events you attend, the more confident you’ll become. You’ll be more confident about delivering your message and about talking with others about how you can help their business. This confidence will give you the courage to take smart risks in your business. 

Ready to give business networking events a try?

You might be reading this thinking local networking events sound scary. But they don’t have to be. Nobody knows everyone else when they first attend. And nobody knows everything. If you start attending networking events regularly, you’ll find they can be a fun and exciting way to connect with other entrepreneurs.

My friend Lee Jackson, host of the Agency Trailblazer podcast, recently recorded an episode dedicated to helping you to develop a clear long term strategy for networking success as part of your overall marketing efforts. Take a listen to the podcast episode at https://agencytrailblazer.com/podcast/generating-leads-from-networking/ or search ‘Agency Trailblazer’ from Apple Podcasts or on Spotify and listen to episode 246.

And if you’re not sure where to find an event try asking for recommendations on a local Facebook. Searching Eventbrite for local business networking events is a good way to see what events are in your area. You can also find BNI and 4N groups all over the UK. 

Share on facebook
Share
Share on twitter
Tweet
Share on linkedin
Share
Share on email
Email
Dan Gissane
Dan Gissane

Dan is a Website Consultant, podcast host, and the founder of Huxo Creative. He helps businesses to tell their story and increase revenue through effective online marketing methods.

Processing...

Privacy Policy

Your privacy is important to us. It is Huxo Creative’s policy to respect your privacy regarding any information we may collect from you across our website, huxo.co.uk, and other sites we own and operate.

1. Information we collect

Log data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

Device data

We may also collect data about the device you’re using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal information

We may ask for personal information, such as your:

  • Name
  • Email
  • Social media profiles
  • Date of birth
  • Phone/mobile number
  • Home/Mailing address
  • Work address
  • Payment information

2. Legal bases for processing

We will process your personal information lawfully, fairly and in a transparent manner. We collect and process information about you only where we have legal bases for doing so.

These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:

  • it’s necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (for example, when we provide a service you request from us);
  • it satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests;
  • you give us consent to do so for a specific purpose (for example, you might consent to us sending you our newsletter); or
  • we need to process your data to comply with a legal obligation.

Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).

We don’t keep personal information for longer than is necessary. While we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security. If necessary, we may retain your personal information for our compliance with a legal obligation or in order to protect your vital interests or the vital interests of another natural person.

3. Collection and use of information

We may collect, hold, use and disclose information for the following purposes and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to enable you to customise or personalise your experience of our website;
  • to enable you to access and use our website, associated applications and associated social media platforms;
  • to contact and communicate with you;
  • for internal record keeping and administrative purposes;
  • for analytics, market research and business development, including to operate and improve our website, associated applications and associated social media platforms;
  • to run competitions and/or offer additional benefits to you;
  • for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you;
  • to comply with our legal obligations and resolve any disputes that we may have; and
  • to consider your employment application.

4. Disclosure of personal information to third parties

We may disclose personal information to:

  • third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
  • our employees, contractors and/or related entities;
  • sponsors or promoters of any competition we run;
  • credit reporting agencies, courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; and
  • third parties to collect and process data.

5. International transfers of personal information

The personal information we collect is stored and processed in United Kingdom and United States, or where we or our partners, affiliates and third-party providers maintain facilities. By providing us with your personal information, you consent to the disclosure to these overseas third parties.

We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.

Where we transfer personal information from a non-EEA country to another country, you acknowledge that third parties in other jurisdictions may not be subject to similar data protection laws to the ones in our jurisdiction. There are risks if any such third party engages in any act or practice that would contravene the data privacy laws in our jurisdiction and this might mean that you will not be able to seek redress under our jurisdiction’s privacy laws.

6. Your rights and controlling your personal information

Choice and consent: By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privacy policy. If you are under 16 years of age, you must have, and warrant to the extent permitted by law to us, that you have your parent or legal guardian’s permission to access and use the website and they (your parents or guardian) have consented to you providing us with your personal information. You do not have to provide personal information to us, however, if you do not, it may affect your use of this website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below. If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or products and services.

Access and data portability: You may request details of the personal information that we hold about you. You may request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may request that we erase the personal information we hold about you at any time. You may also request that we transfer this personal information to another third party.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Notification of data breaches: We will comply laws applicable to us in respect of any data breach.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

7. Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified. Please refer to our Cookie Policy for more information.

8. Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.

9. Limits of our policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

10. Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If we make a significant change to this privacy policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy.

Huxo Creative Data Controller

Dan Gissane

https://huxo.co.uk/contact/

This policy is effective as of 17 May 2020.

Cookie Policy

We use cookies to help improve your experience of huxo.co.uk. This cookie policy is part of Huxo Creative’s privacy policy, and covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service, though they are not covered by our policy.

If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from huxo.co.uk, with the understanding that we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your user settings (eg. timezone, notification preferences), and to personalise your content (eg. advertising, language).

Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.

Performance cookies

Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.

Functionality cookies

Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.

Targeting/advertising cookies

Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use targeting/advertising cookies on our site.

Third-party cookies on our site

We may employ third-party companies and individuals on our websites—for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. As we have no control over third-party cookies, they are not covered by Huxo Creative’s cookie policy.

Our third-party privacy promise

We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.

How you can control or opt out of cookies

If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie.

If you browse websites from multiple devices, you may need to update your settings on each individual device.

Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.

To learn more about cookies, how they affect you and how to control them, please refer to this guidance on the Information Commissioner’s Office website.

We suggest looking at the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

Huxo Creative Terms of Service

1. Terms

By accessing the website at https://huxo.co.uk/, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.

2. Use Licence

  1. Permission is granted to temporarily download one copy of the materials (information or software) on Huxo Creative’s website for personal, non-commercial transitory viewing only. This is the grant of a licence, not a transfer of title, and under this licence you may not:
    1. modify or copy the materials;
    2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
    3. attempt to decompile or reverse engineer any software contained on Huxo Creative’s website;
    4. remove any copyright or other proprietary notations from the materials; or
    5. transfer the materials to another person or “mirror” the materials on any other server.
  2. This licence shall automatically terminate if you violate any of these restrictions and may be terminated by Huxo Creative at any time. Upon terminating your viewing of these materials or upon the termination of this licence, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

  1. The materials on Huxo Creative’s website are provided on an ‘as is’ basis. Huxo Creative makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.
  2. Further, Huxo Creative does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Huxo Creative or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Huxo Creative’s website, even if Huxo Creative or a Huxo Creative authorised representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Accuracy of materials

The materials appearing on Huxo Creative’s website could include technical, typographical, or photographic errors. Huxo Creative does not warrant that any of the materials on its website are accurate, complete or current. Huxo Creative may make changes to the materials contained on its website at any time without notice. However Huxo Creative does not make any commitment to update the materials.

6. Links

Huxo Creative has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Huxo Creative of the site. Use of any such linked website is at the user’s own risk.

7. Modifications

Huxo Creative may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.

8. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

Get Your Free Guide And Learn How To Generate New Enquiries While You Sleep

Subscribe to learn how to generate new enquiries for your business with a lead generation system, starting with this free guide. Unsubscribe with one click at any time.

We hate SPAM and promise to keep your email address safe. Here’s our privacy policy.

Grow Your Business While You Sleep