This isn’t always easy but you need to have an idea of where you want to be. Set SMART goals so know what it is you are aiming for and will know when you have achieved it.
This is the difference between ‘We want to make one million’ and ‘We want to generate 100k a year for ten years by generating donations and building relationships with our donors’.
If you don’t set clear goals, or if you’re not prepared to define them, now probably isn’t the right time for us to work together.
If you want to do this properly and make an impact, you’re going to have to make an investment. We value our time and experience.
We don’t work for a share in your organisation, we have little mouths to feed and bills to pay.
You won't need a million in the bank or take out a mortgage sized loan but you do need to treat this is an investment and if you take action on what we tell you to do, you will see a positive return.
The words and images you use on your website are essential in telling your story and getting the right message across. You will have these words, or most of them, ready for us to add to your new website.
If like many you struggle to put your thoughts into words we can bring in a professional Copywriter to craft effective copy and inject your tone of voice into your words.
If you don’t have images ready we’re happy to source stock photos on your behalf or tell you where to purchase them or we can bring in a photographer but you will have an idea of what images you’ll want to use and where.
You can have the best intentions to help people and improve the world but building awareness and growing an audience doesn’t happen overnight, it's hard work.
Motivation keeps you moving forward in pursuit of your goals. If you’re not motivated to achieve your goals and grow your business, please step aside and watch the rest of us reap the rewards from our efforts.
If you do have the motivation to grow your organisation, you're the type of person we love to hear from.
So, you're setting out to improve the world and your website is the best thing since sliced bread. But, that’s useless if nobody knows about it.
You need an audience if you’re going to raise awareness and generate donations. You can grow your audience through blogging, speaking, writing books, podcasting, interviews, social media, videos, and more.
You should be prepared to build your audience if you don’t have one yet.
If we work together you’re going to have to take our advice on board and set aside time to really make this work for your organisation.
You’ll need to get us the things we need when we need them so that we’re not waiting around to get work done. Don't worry, to make it as easy as possible for you you'll have access to your own area of our website to send us everything we need and to know what steps to take next.
If this all sounds good and you’re ready to do this, then maybe we’re a match made in heaven.
I help businesses attract the right leads and turn them into paying customers. If your website isn’t performing as well as it should, I can help.