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Why WordPress Is The Only Website Builder You’ll Ever Need

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For most businesses, a website is a must-have asset.

 

Your website is where potential clients will find you and get to know you. It’s how they’d find out how to contact you, how to find you, and what you offer. 

Your website is the first place referrals will head to find out more about your business. It’s where you can sell your products and services, brand yourself as thought leader in your industry, and a platform to share your knowledge and skills. 

And if you’re planning on building a website you should seriously consider using WordPress. Whilst the cheap DIY website builders offer a good solution for some small businesses and don’t cost a lot, they all have their limitations. What happens when your business grows to a point where your Wix website no longer fits your needs? You’re stuck, and you have to start from scratch. 

Most of the business owners I know with Wix websites started with them because it was easy to do it themselves. But then they needed something adding that Wix didn’t offer, and they realised it was time to move on. WordPress doesn’t have to be scary. Anyone can use WordPress to build a website. 

You can use your website to offer group coaching programs, to host courses and webinars, to publish a podcast, write blog articles and even book appointments with clients. 

And that’s just the front end, the public face of it. A single website has a lot of jobs to do. And if you go with a content management system with the versatility of WordPress you’re able to incorporate all of the above and much more.

You’re not limited with design or functionality and there are no rules. You can integrate your WordPress website with almost anything too. And because it’s open-source, someone else has probably already built whatever you need. And if not? You can get it built and it doesn’t have to cost the earth. 

WordPress Websites Can Be Setup In Minutes

The beauty of WordPress is it’s popularity. These days most hosting companies offer ‘one-click WordPress installs’, making it easy for almost anyone to get a WordPress installation up and running in just a few minutes. 

If you’re looking for WordPress hosting on a budget you can’t go wrong with Siteground. Their support is great, they offer a range of packages for less than the price of a cup of coffee per month, and they offer free SSL certificates too, as well as plenty of other cool tools. 

And if you’re looking for a managed solution with a team of WordPress experts to help you get things done, take a look at Flywheel’s managed WordPress hosting. Plans start at $25 per month and include managed WordPress security scans, managed software updates, and mega-fast performance. 

Once you’ve chosen a hosting provider and your WordPress installation is done, you can pick a theme and start adding content. 

Of course, there’s much more to it than that and it can take months of planning to build a website that makes money on its own, but even if you’re not a web designer or not very tech-savvy, WordPress is easy to use and you can learn the basics pretty much anywhere. 

Thanks to a huge, friendly, global community of WordPress users, you can find the answers to almost anything WordPress related.

If you like watching videos you can head to YouTube. Adam Preiser’s YouTube channel, WPCrafter, is a good place to start. Adam has spent hundreds of hours making videos to teach others how to do all sorts with WordPress and he’s a decent guy too. 

If YouTube isn’t your thing you can head over to WPBeginner and find an endless library of WordPress articles, or you can take a short course. And if you’d rather learn in-person you can find a local WordPress Meetup and go along whether you’re building a WordPress website for your business, your hobby, or you want to get started as a WordPress website designer or developer. 

As an agency, we offer a library of WordPress tutorial videos along with a WordPress user manual to teach our clients how to use WordPress themselves. Most of what we include can be found for free on the web too. 

And even as a professional using WordPress to build client sites I still reach out to the community when I need help. I’ve taught competitors how to do certain things in WordPress and competitors have done the same for me. The WordPress community is an amazing space.

Your Site, Your Style

With hundreds of thousands of free and premium WordPress themes available, it’s easy to find a look that’s just right for your brand and business. But be careful when downloading themes. Use trusted theme marketplaces like ThemeForest, or get a tried and trusted theme used by the pros like Astra or GeneratePress. Alternatively, just search the WordPress theme repository from inside your WordPress dashboard.

And what if you’re feeling confident and want something more customised? Lots of themes offer easy, drag-and-drop editing of layouts, colours, and more. Elementor is the best WordPress page builder in my opinion but see what works for you. The free version of Elementor is packed full of features and will suit the needs of most beginners but the Pro version of Elementor is well worth paying for once you’re familiar with it or if you plan to build websites for clients. The list of features is constantly growing, their support is fantastic if you do ever need it, and the pro version has replaced at least three other plugins that I previously bolted together. 

Beaver Builder is another popular site builder used by professionals, Divi is a good option too. WP Bakery Page Builder is used with the majority of pre-build ThemeForest themes but avoid it if you can. It will slow down your website and it’s a pain for developers if you do decide to upgrade your website in the future. 

And if you want something designed just for you, there is no shortage of designers and developers available depending on your budget and requirements. Just don’t expect to get the next Facebook or Uber built for $1000. And please don’t offer ‘exposure’ instead of payment. Designers have bills too, and families to feed.

Do your research and remember that in most cases you get what you pay for. Prices usually depend on where in the world you live but expect to pay anything from $3000 – $6000 for a 5-page site with basic features or upwards of $10,000 for a more complex website with a sales funnel integrated into your email marketing software and CRM.  

Again, you can usually find a freelancer to knock something up for less than $1000 but if you’re building a website for your business then a well-built site should pay for itself in no time.

Plugins Make Anything Possible

WordPress was originally designed as a blogging platform and earned its early popularity by making this rather technical chore easy for thousands of new bloggers. Today it’s so much more than just a blogging tool. Instead, website owners use WordPress as the basis for:

  • Shopping carts
  • Membership sites
  • Property portals
  • Sales pages
  • Wikis
  • Personal journals
  • Online directories
  • Non-profit fundraising
  • Video blogging
  • Podcasting
  • News sites
  • Recipe blogs
  • Photography sites
  • And so much more

The combination of themes and plugins – small software add-ons that install directly into your WordPress site – make the possibilities nearly endless, so no matter what you need a website to do, chances are good that WordPress can handle it. 

The WordPress plugin repository has tens of thousands of plugins you can find and install easily. Some premium plugins have to be downloaded from the developer’s website for a fee, but be careful to only download WordPress plugins from trusted sources. 

A whole market exists for ‘nulled’ (pirated) plugins and Themes. These are usually available for free or at a massively low cost but many of these are laced with hidden malicious code that will harm your website and give hackers access to your website, and sometimes your whole server. If you are considering a site like this I would strongly advise against it and instead suggest looking for free or low-cost alternatives if you’re not able to pay for the genuine product. Paying the developer not only ensures you get a clean download but also gives you access to updates and support, and provides the developer with an income so that they can continue updating and improving their product. 

If you need help or advice with your WordPress website, or if you just want to meet other website designers, developers, and owners, you should be able to find a local WordPress Meetup group to join. These volunteer-led groups can be found all around the world and are open to all. Meetings are free to attend. 

I organise WordPress Warwickshire, the official local chapter, and am a member of WordPress Birmingham and WordPress Coventry. You can find these groups on Meetup.com where you can also register for free and go along to a WordPress meetup nearby. 

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Dan Gissane
Dan Gissane

Dan is a Website Consultant, podcast host, and the founder of Huxo Creative. He helps businesses to tell their story and increase revenue through effective online marketing methods.

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Privacy Policy

Your privacy is important to us. It is Huxo Creative’s policy to respect your privacy regarding any information we may collect from you across our website, huxo.co.uk, and other sites we own and operate.

1. Information we collect

Log data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

Device data

We may also collect data about the device you’re using to access our website. This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal information

We may ask for personal information, such as your:

  • Name
  • Email
  • Social media profiles
  • Date of birth
  • Phone/mobile number
  • Home/Mailing address
  • Work address
  • Payment information

2. Legal bases for processing

We will process your personal information lawfully, fairly and in a transparent manner. We collect and process information about you only where we have legal bases for doing so.

These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:

  • it’s necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract (for example, when we provide a service you request from us);
  • it satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests;
  • you give us consent to do so for a specific purpose (for example, you might consent to us sending you our newsletter); or
  • we need to process your data to comply with a legal obligation.

Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).

We don’t keep personal information for longer than is necessary. While we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security. If necessary, we may retain your personal information for our compliance with a legal obligation or in order to protect your vital interests or the vital interests of another natural person.

3. Collection and use of information

We may collect, hold, use and disclose information for the following purposes and personal information will not be further processed in a manner that is incompatible with these purposes:

  • to enable you to customise or personalise your experience of our website;
  • to enable you to access and use our website, associated applications and associated social media platforms;
  • to contact and communicate with you;
  • for internal record keeping and administrative purposes;
  • for analytics, market research and business development, including to operate and improve our website, associated applications and associated social media platforms;
  • to run competitions and/or offer additional benefits to you;
  • for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you;
  • to comply with our legal obligations and resolve any disputes that we may have; and
  • to consider your employment application.

4. Disclosure of personal information to third parties

We may disclose personal information to:

  • third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors and payment systems operators;
  • our employees, contractors and/or related entities;
  • sponsors or promoters of any competition we run;
  • credit reporting agencies, courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights; and
  • third parties to collect and process data.

5. International transfers of personal information

The personal information we collect is stored and processed in United Kingdom and United States, or where we or our partners, affiliates and third-party providers maintain facilities. By providing us with your personal information, you consent to the disclosure to these overseas third parties.

We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.

Where we transfer personal information from a non-EEA country to another country, you acknowledge that third parties in other jurisdictions may not be subject to similar data protection laws to the ones in our jurisdiction. There are risks if any such third party engages in any act or practice that would contravene the data privacy laws in our jurisdiction and this might mean that you will not be able to seek redress under our jurisdiction’s privacy laws.

6. Your rights and controlling your personal information

Choice and consent: By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privacy policy. If you are under 16 years of age, you must have, and warrant to the extent permitted by law to us, that you have your parent or legal guardian’s permission to access and use the website and they (your parents or guardian) have consented to you providing us with your personal information. You do not have to provide personal information to us, however, if you do not, it may affect your use of this website or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Restrict: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below. If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or products and services.

Access and data portability: You may request details of the personal information that we hold about you. You may request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may request that we erase the personal information we hold about you at any time. You may also request that we transfer this personal information to another third party.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Notification of data breaches: We will comply laws applicable to us in respect of any data breach.

Complaints: If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

7. Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified. Please refer to our Cookie Policy for more information.

8. Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.

9. Limits of our policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

10. Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If we make a significant change to this privacy policy, for example changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy.

Huxo Creative Data Controller

Dan Gissane

https://huxo.co.uk/contact/

This policy is effective as of 17 May 2020.

Cookie Policy

We use cookies to help improve your experience of huxo.co.uk. This cookie policy is part of Huxo Creative’s privacy policy, and covers the use of cookies between your device and our site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service, though they are not covered by our policy.

If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from huxo.co.uk, with the understanding that we may be unable to provide you with some of your desired content and services.

What is a cookie?

A cookie is a small piece of data that a website stores on your device when you visit, typically containing information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (eg. logging in), to track site usage (eg. analytics), to store your user settings (eg. timezone, notification preferences), and to personalise your content (eg. advertising, language).

Cookies set by the website you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (ie. third parties) are called “third-party cookies”, and can be used to track you on other websites that use the same third-party service.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.

Performance cookies

Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.

Functionality cookies

Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and time zone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.

Targeting/advertising cookies

Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use targeting/advertising cookies on our site.

Third-party cookies on our site

We may employ third-party companies and individuals on our websites—for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. As we have no control over third-party cookies, they are not covered by Huxo Creative’s cookie policy.

Our third-party privacy promise

We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.

How you can control or opt out of cookies

If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie.

If you browse websites from multiple devices, you may need to update your settings on each individual device.

Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content across the sites you visit.

To learn more about cookies, how they affect you and how to control them, please refer to this guidance on the Information Commissioner’s Office website.

We suggest looking at the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

Huxo Creative Terms of Service

1. Terms

By accessing the website at https://huxo.co.uk/, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.

2. Use Licence

  1. Permission is granted to temporarily download one copy of the materials (information or software) on Huxo Creative’s website for personal, non-commercial transitory viewing only. This is the grant of a licence, not a transfer of title, and under this licence you may not:
    1. modify or copy the materials;
    2. use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
    3. attempt to decompile or reverse engineer any software contained on Huxo Creative’s website;
    4. remove any copyright or other proprietary notations from the materials; or
    5. transfer the materials to another person or “mirror” the materials on any other server.
  2. This licence shall automatically terminate if you violate any of these restrictions and may be terminated by Huxo Creative at any time. Upon terminating your viewing of these materials or upon the termination of this licence, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

  1. The materials on Huxo Creative’s website are provided on an ‘as is’ basis. Huxo Creative makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.
  2. Further, Huxo Creative does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Huxo Creative or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Huxo Creative’s website, even if Huxo Creative or a Huxo Creative authorised representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Accuracy of materials

The materials appearing on Huxo Creative’s website could include technical, typographical, or photographic errors. Huxo Creative does not warrant that any of the materials on its website are accurate, complete or current. Huxo Creative may make changes to the materials contained on its website at any time without notice. However Huxo Creative does not make any commitment to update the materials.

6. Links

Huxo Creative has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Huxo Creative of the site. Use of any such linked website is at the user’s own risk.

7. Modifications

Huxo Creative may revise these terms of service for its website at any time without notice. By using this website you are agreeing to be bound by the then current version of these terms of service.

8. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of England and Wales and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

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