Mary and John had been in the tanning business for a few years. Things were going swimmingly; they made a healthy profit and customers came back willingly.
They were thinking of getting a new website, one that made them money (by automatically selling their tanning products, even when it was sunny).
They researched digital agencies, searched Google, and even Yelp. They came across one they like and asked if they could help.
They signed up and paid the money without a second thought. But did Mary and John really know exactly what they’d bought?
Launch day soon arrived; the new website looked great. The orders would be flying in anytime now, they wouldn’t have long to wait.
The agency took a look and sent a bill to make some tweaks, but Mary and John hadn’t had any new business now for six or seven weeks.
Six months later, their stunning investment still hadn’t made a penny. How were others getting online customers but their website hadn’t bought in any?
Thousands of pounds down the drain, they’d all but given up hope. “What will we do John?” Mary asked. “How are we going to cope?”.
“Please, Dan, we don’t know what to do,” Mary cried, adding “that’s why we’ve come to you.”
“It’s quite simple really,” he began. “You need to attract customers looking to get a tan”.
“Then will people buy?” answered Mary, curious at this point but also slightly wary.
John was unsure, he’d heard it all before, but he decided to stay quiet until he’d heard some more.
“I get it, I understand your pain. You’ve been ripped off before and you don’t want that again. But put your trust in me, you’ve got everything to gain.”
Dan continued: “We’ll overhaul your content, we’ll soon start getting traction”.
John was hard to please this time, he demanded satisfaction. “We need to be clear on this, we can’t afford to fail”.
Dan replied, “You’re in good hands, don’t worry, it’s a very familiar tale”.
“We’ll go over your material, your plan, your website, your branding; you’ll have a clear idea of how things work or at least some understanding”.
Mary was beginning to think he might be right, and John could certainly see the possibilities so they signed up there and then, trusting Dan’s abilities.
Dan had a lot of work to do; so much to achieve. Mary and John were wondering what was up Dan’s sleeve.
To be continued…
What happens next? Keep an eye on the blog to find out more about Mary and John, as well as find other poems about marketing.