Salon website design: Web design project for award-winning hair and beauty salon

This case study is about one of our most recent web design projects.

LUXE Hair. Beauty. Bridal, a hair and beauty salon in Hinckley, Leicestershire, is known for specialising in wedding hair and makeup.

They came to us with the problem that their business was growing rapidly, but they didn't have an effective way of presenting it to their customers online (no website). Because of this, they were missing out on valuable leads that otherwise would come through their website.

As the business grew and gained more attention, the need for a website grew with it. Co-owner Laura Timms knows the importance of a website and was determined for her business to rise above her competitors with an outstanding online presence.

“I knew it would be beneficial, but I didn't know how much,” she said. “Since we have a strong social media presence and good reviews in our local area, I only wanted a simple site which would allow people to find out more.”

They had previously approached several web design agencies, but none of them really understood what the business needed.

With results being the main goal for the website, Laura and Co-owner Gemma contacted Dan Gissane at Huxo Creative to take their website to the next level.

We were happy to help, and after a quick assessment of the salon's needs we started work on a custom made web design for LUXE Hair. Beauty. Bridal.

“I met with Dan and he was extremely helpful,” said Laura. “He knew exactly what I wanted and provided me with all of the information I needed, in an easy-to-understand way. He explained everything thoroughly but kept it simple at the same time. I knew he could create a site which would be perfect for our business.”

An ongoing brief process between Laura and Dan allowed the progression of ideas throughout to keep both parties happy for future content additions that will be added over time.

Salon web design Hinckley for LUXE Hair Beauty Bridal Salon Digital Marketing by Huxo Creative | Web Design Agency Birmingham


The site features a blog, contact form and integrated booking system which allows customers to book hair and beauty appointments online easily via the website. We also created a free downloadable booklet to offer customers a little incentive to engage with the website.

Laura said: “When I saw the finished product for the first time I was really happy! Dan made it look much better than I had expected and the integration of social media is superb.”

We have helped a lot of businesses grow their profits through amazing web design projects, but LUXE Hair. Beauty. Bridal's story is one we are particularly proud of because of how important their business has become to them, as well as how successful they have been at growing over recent months.

Salon Website Design Results:

  • The website is now easier for potential customers to find
  • New customers can now see exactly what LUXE Hair. Beauty. Bridal has to offer, which increases the chances that they'll go there to have their hair done
  • Visitors are able to book hair/beauty appointments online using the web portal on the site
  • The guides and articles bring new visitors to the website and keep existing customers coming back.
  • Free digital marketing asset (booklet) brings in new clients and allows current clients to share the tips from LUXE Hair. Beauty. Bridal with their friends, family and local network

Thank you for reading this article about our case study for the salon website design project! If you're looking for salon web design services , please go ahead and contact us ! We'd love to help you out with your project. If we're too busy, we'll try to recommend someone in our network that might be able to assist with your goals.

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