Day: 22 April 2022

Book Review – Sell Futures, Not Features by Mike Killen

Book Review – Sell Futures, Not Features by Mike Killen Book review - Sell Futures, Not Features by Mike Killen - Sales and Marketing Books

Most people think that to be successful in sales, they need to have an outgoing personality and be good at closing deals. Yes, those skills are great to have. But, one key element often overlooked (it’s not about understanding your product and its features) is understanding your customers and what they value is critical. Sell Futures, Not Features: How […]

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