You may already be on Twitter, but are you using it for promoting your business? And to get targeted visitors to your website? Twitter is a real powerhouse of traffic if you take a the time to learn how to use it.
Twitter lets users post messages up to a total of 140 characters, which includes punctuation and spaces. The messages that you post are public and can be read by anyone who signs up to follow your tweets.
• Create your company profile
Go to twitter.com and click sign up now. Enter your company name just as you want it to appear in the full name field. This is your user name or handle by which you will be known on Twitter.
Use the shortest name that describes your company. Preferably your company or website name (without the .com) if available and no longer than 20 characters.
• Learn the Twitter lingo
Although Twitter seems easy enough, understanding the special terms used to communicate will make using this social network much more effective.
• Personalise your profile
Go to Settings and give your company or website a face. Upload a picture, such as your logo, a picture of your premises, the team, yourself, your product(s) etc. Then add the names of those who will be tweeting on the account. Its especially important to pay attention to the bio section. It is limited to 160 characters so you need to determine the best way to describe your business and what it is that you do. Use some of your most important keywords. Space is limited to one line in the bio section, but you can use a background image on your profile to post additional information.
• Begin tweeting
Remember Twitter allows you to post messages only up to 140 characters long, including punctuation and spaces. It’s also best to use a casual, friendly tone, or even some humour to keep your tweets from being too dry or boring. A good idea is to make your followers feel like insiders with behind the scenes looks at your company. Write tweets about breaking business news, post links to your website, as well as to other sites or articles relevant to your business that you think your followers may be interested in.
• Retweet Posts
Especially tweets by others that you feel will be of interest to your followers. Always make sure your retweets provide value to your followers. This will eventually make you more visible to others who may not have found you otherwise.
• Make Connections
Twitter isn’t just an advertising medium, its a Social Medium. Get out and communicate. Use the search box on your Twitter homepage to search for other professionals in your field. Use key terms, specific to your website such to search for mentions of these keywords by other websites, your visitors and potential visitors. When you find interesting tweets you can choose to follow those individuals who posted the tweets. Say hello to be personable. Twitter also has a Find People section to search for specific people, companies or websites by name.
• Find out what people are saying about you
Type your company name, website name or products into the search box on your Twitter home page and discover where your company and products are mentioned.
• Building Relationships
Respond immediately to any complaints posted and say thanks to those who give praise. Offer helpful hints and quickly answer any questions or issues about your site or services.
• Promote your Twitter account
Promote your twitter account wherever you can. Post a Twitter badge on your website, connect your Twitter and Facebook accounts. Add your Twitter URL to your signature line for your email, add your details to your business stationery etc
Tips to help you get the most out of Twitter:
• Make sure your posts are interesting!
Its just as easy to choose to un-follow you as to follow you.
• Follow others
The more people you follow, the more people will follow you.
• Know your goals
Knowing your goals helps you determine what to post and when to post it.
• Use shortened URLs
You only have 140 characters, and can often use more than the allotted space for the URL alone. Use a URL shortener like Bit.ly (http://bit.ly) to shorten the links you post.
• Use DMs (Direct Messages)
Send private messages to other Twitter users who are following you to personally address concerns.
• Retweet Often
But make it good stuff! Retweeting other tweets is a common form of communicating on Twitter, just make sure your retweets are relevant to your business or services.
• Pay attention
To the Trending Topics on your Twitter search page. These most mentioned terms show you what most people are paying attention to right now and can be used for topics on your own Tweets.
• Don’t spam people by sending unsolicited @messages or DM?s.
• Don’t post the same messages to a multitude of accounts, or tweet the same things over and over, or to a multitude of accounts.
• Do not follow churn or follow and unfollow the same people over and over.
• Ask for feedback
Ask friends and followers to give you feedback on your website or products/services.
• Put a Twitter icon and link everywhere possible. On your homepage, your shop window, business cards, packaging, anywhere and everywhere for maximum exposure.
Did you find these tips useful? Do you have any of your own that you’d like to add? Please comment below, I’d love to hear your thoughts.