Three Do’s and Don’ts When Using Social Media for App Marketing

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Three Do’s and Don’ts When Using Social Media for App Marketing

Using social media for marketing the mobile apps you develop, is a very good idea. With so much competition, it is imperative that you market your app as much as possible to help your application succeed. Social media is an excellent marketing tool that can assist you in not only finding success, but finding it in a cost-effective manner.

That said, there are some “Do’s” and “Don’ts” when it comes to using this particular
marketing method for your apps. The following, are a few of them.


1. Use a social ad network for assistance

Appnext, is an example of this type of network. For instance, Appnext iOS application
services can help iOS app developers monetize their apps by providing them with various ad tools and in-app Facebook ads.

2. Use Promoted Tweets

Get people interested and talking about your app on Twitter. A Promoted Tweet is a great way to grab the attention of other Twitter users.

3. Create a video on YouTube

Create a promotional video for your app to show how it works. This will help to generate interest. If you’re stuck for ideas have a look at, an award winning service offering creative animated promotional videos from £40.


1. Use the same strategy for every social media platform

Find out how every platform works and utilize the dynamics of each accordingly.

2. Make false claims

Let consumers know exactly what they can expect from your app, don’t try to increase hype and downloads by advertising what isn’t true.

3.Be a marketer

You need to build a rapport with your potential customers. Social media is a casual environment. Create healthy communication; don’t push your product on your “friends” or “followers”.

This was written exclusively for Huxo Digital Media by Victoria Jacobs from

After helping some friends get their newly established businesses noticed through Facebook and doing well, Dan decided to start Huxo Digital Media in July 2013. Branching out into website design and graphic design, the small team have developed a reputation to be proud of. We have developed our awesome social media management dashboard and received national recognition as a Top 10 UK Social Media Influencer. Dan is a father of two, a big fan of rugby, a lover of fine coffee and has been building and developing websites for over fourteen years.

1 Comment

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