LinkedIn is a social networking site for professional networking and reports to have over 225 million members globally and over 11 million UK members.
LinkedIn can be used for job hunting, networking and finding business opportunities.
Use it as a tool for your professional development. Here are ten quick steps to improving your profile:
1. Use a good profile picture
Your profile picture could be seen by potential employers and is often one of the first things people see of you. Therefore it is vital to make a good first impression.
Keep your holiday photos for Facebook. Use a good quality photo of yourself, not of you and your friends, your children or your pets. Don’t crop a photo of yourself, don’t use a selfie and do be sober. Try to look professional.
2. Stand Out From The Start
Make yourself stand out with an attention grabbing headline. This is found by search engines and is more interesting the a boring job title. Try to use keywords to keep it SEO friendly. Tell people what it is that you do, sell yourself.
3. Create a killer summary
First impressions are important. Don’t leave your summary blank and don’t leave it to your Experience section do all the talking about your professional abilities. Lots of potential employers won’t take the time to read that far down unless you keep them interested.
Try to use all 2000 characters, say what makes you good at your job, what it is that you do best, stories of what you’ve achieved. Have you exceeded targets? Have you won an award in your profession? This is the place to say so.
4. Update your current or most recent job
You don’t need to be looking for a new job to do this. Try to review your most recent job in the “Experience” section. Has your job title changed? Have you been given more responsibilities? Have you recently accomplished something?
5. Add visuals to your experience
Here you can truly make your profile stand out. LinkedIn lets you upload images, documents and videos to each position that you list. If you’re a graphic designer, artist or a photographer you could add images to show off your work. A creative writer could add a snippet of their finest work, musicians could add a video clip and so on.
6. Join Groups
Linked offers great networking opportunities. Demonstrate your ability to network with those in your profession by joining groups on LinkedIn. Search for groups related to what you do and check out which groups your connections are in.
7. Follow some influencers
Show whoever views your profile who it is that you respect. Follow your influencers, share and comment on their posts.
Lots of people don’t do this. Show your pride for your current employer by following your own company. Self employed? Create a company page for your business. You have to meet these requirements. Sorted? Get cracking. Create A Company Page on LinkedIn
9. Select the skills and expertise that you want to be endorsed for
Choose the skills that you want to be endorsed for and leave off those that are no longer relevant to what you do now or what you want to be doing.
10. Keep Your Contact Information Up To Date
Don’t miss out on potential opportunities because you’ve not updated your email address from all those years ago.
Have you used LinkedIn to find a job or an employee? Do you use LinkedIn for networking?
After helping some friends get their newly established businesses noticed through Facebook and doing well, Dan decided to start Huxo Digital Media in July 2013. Branching out into website design and graphic design, the small team have developed a reputation to be proud of. We have developed our awesome social media management dashboard and received national recognition as a Top 10 UK Social Media Influencer. Dan is a father of two, a big fan of rugby, a lover of fine coffee and has been building and developing websites for over fourteen years.