Follow These DOs and DONTs To Massively Improve Your Local SEO
Pay Per Click Ads can be a great way to help you get found locally. But, as helpful as they are, they’re certainly not essential. Getting found on search engines isn’t massively hard to achieve locally if you’re doing it right.
Remember that Google has made some big changes recently to favour mobile friendly websites. So, as good as your site may have been when it was built all those years ago, it may not be performing all that well today if it has not been optimised for mobile and tablet users. The good news is that you can take advantage of this even if your business hasn’t got a website. Get one built today, follow these tips and start to see the results.
It’s helpful to use a tried and tested SEO plugin like All in One SEO Pack or Yoast SEO for better on page optimisation if you’re using WordPress to build your website. All in One SEO Pack has a character count to help you get your page title and description just right. Yoast SEO has a traffic light system that rates how effecting the your SEO is whilst also making suggestions to improve it.
A large majority of people take to the internet to find local goods and services. Restaurants are a prime example. What do you do if you want to find a decent restaurant not too far away? I’m always looking for somewhere new when that once in a blue moon opportunity comes around to take the other half out for a nice meal. I take to Google and trip advisor most of the time.
This screenshot of a Google search for “restaurants in Coventry” showed pretty poor results with Trip Advisor taking top spot (apart from the paid ad at the top) and no local independent restaurants really making an impact.
The good news is that your restaurant could take advantage of this and gain an edge over local competition. Have a search for businesses similar to your own in your own area to see how your competitors are doing.
Follow these tips to start getting noticed today.
Thanks to Open Door Media for sharing the infographic.
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