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Influencer marketing has been on the rise as of late. Influencers are individuals with a wide net of social impact. Bloggers and social media users can all be influencers if others look to them to help guide decision making.
Bloggers specifically are a standout amongst the most influential sources of information for decision making, with 31% of customers swinging to online blogs for help. This trails retail websites (56%) and brand sites (34%) and just comes in barely in front of social networks.
Influencer marketing is proven to be an effective way to reach a massive audience. Now is the right time you get started.