I always talk about Facebook being an essential part of your digital marketing plan. You’ll find plenty of different opinions depending on where you look. Many argue that marketing on Facebook is pointless or of little worth compared to it’s rival social media networks.
I disagree. Ok, so Facebook wants your money. It wants you to pay to promote your page and pay to ‘boost’ posts from your business page to get your posts to show up to more of your own fans in their news feeds.
But, the potential for your posts to be seen by a wide audience remains huge. Every time somebody likes or comments on one of your posts it becomes visible to all of that persons friends, sending your message to more potential customers. Make it interesting and engaging to draw in the comments and likes.
Facebook remains a powerful marketing tool and shouldn’t be dismissed, you just need to make it work for you.
So, if you want to know how to get more likes on Facebook, try to follow these rules:
Photos get 53% more likes, 104% more comments and 84% more users clicking through than text alone posts.
Nobody has time to read your essays, save it for your book. Posts with 80 characters or less get 66% more engagement (likes or comments)
Posts that ask questions get 100% more engagement than posts that don’t. Make it interesting and get your audience to engage.
Post when your audience is going to be online. Facebook activity has been shown to peak at around 3pm on weekdays – there are also noticeable spikes in activity at 11am and 8pm.
Post too often and your audience could end up hiding your posts or unliking your page.
Posting once or twice a day results in 40% more engagement than posting three or more times per day.
Posting one to four times per week reportedly results in 71% more engagement.
Have you found success with Facebook? Do you have any more tips of your own? Let us know your thoughts.