First impressions count and your logo is usually the first thing someone sees when they come across your brand. A poorly designed or poorly thought out logo could put off a potential customer and lose your company money.
Deciding on the colour of your logo is important.
Finding the right font isn’t always easy either. Many graphic designers will try out a wide range of different fonts to see what works and what doesn’t. Following a trend isn’t always a good idea as trends change and your logo can soon look outdated.
The goal should be creating a logo that stands the test of time. What message do you want to send out?
Many designers will create a logo based on their own thoughts and ideas but it’s just as important that you clearly state any concepts and ideas of your own. A good graphic designer will work with you to come up with the perfect logo that fits your brand.
This infographic should help too:
And what does your choice of colour(s) say about your business? A mainly green logo brings to mind health and nature, orange shows that a company is friendly and confident. Black is professional, formal, classic. Each colour means something different, but so do fonts.