There is a recurring nightmare that I have and it started on the day that I posted my first article on my blog. It goes something like this…I wake up in the morning and check my blog traffic and no one has shown up to read my latest post. The Google analytics show zero traffic and the WordPress stats confirm it.. yes..what I had written is so boring and uninviting that the digital natives went off to play with the other 199 million bloggers and never came back. Matching that nightmare is the dream that the readers will turn up in their thousands and become raving fans.
Bloggers in the main, crave attention otherwise they wouldn’t write, so making your content easy to share is one step towards having readers show up every day to your blog. Providing a tempting and low friction content sharing environment requires constant optimizing and fine tuning of your blog and the social media ecosystem that sustains it.
A lot of brilliant writers and musicians remain largely undiscovered because they haven’t learnt the art and science of being shared online.
21 Power Tips Tips To Get Your Blog Content Shared On Twitter & Facebook
1. Write catchy compelling headlines
You have about 3 seconds (if you are lucky) to get someone to click on your headline on Twitter. Learn to write a good headline.
2. Produce great content
This requires you to read extensively in your particular industry and niche. There is always interesting events and trends in any industry you just need to discover them and continue to work on your writing skills if you are text blogger or your presentation and production skills if you are video blogger. Great content can be 10 bullet poignant points with some links and a 2 sentence intro, you need to learn the basics of online writing.
3. Tweet it
Just hitting publish on your new blog post is like building a secret and stunning castle in the forest. If you don’t tell anyone you built your magnificent edifice it is like waiting for the odd hiker to literally stumble upon it to enjoy its charms. So tell the world… they are waiting to discover you.
4. Get lots of Twitter followers
This is important as Twitter is a fast flowing stream and your tweet will be buried in the torrent. The goal is to get as many eyeballs as possible to increase your odds of being noticed the percentage game that is Twitter. Twitter is a numbers game don’t let anyone tell you anything different.
5. Get lots of Twitter followers who are interested in what you do
This is important and this is about enhancing and optimizing your large Twitter followers clan. If you have followers who are interested in football and you create content about scuba diving then your click through rate on Facebook updates with links and retweets on Twitter will be miniscule, because that audience will not care. Develop and grow a following that is interested in your blog topics.
Read more: How To Get Targeted Twitter Followers
6. Get influence
This a tricky one but it comes down to the saying “What comes first the chicken or the egg?”. Content that resonates with your readers is the start but after that comes elements like social proof ( which Robert Cialdini covers in his book “The Psychology of Persuasion” ) and this can be as simple as publishing your Twitter follower count on your blog especially once you have a 1,000 or more.
Read more: Two Keys To Be Influential On Twitter
7. Write or video blog regularly
Don’t expect your content to be shared if you only write once a month. You content production needs to be regular like a newspaper or any other offline publication
8. Place a retweet button on your blog
This removes the need for people to copy, paste and then shorten your links if they want to share your post on Twitter. Two clicks and your content is shared on Twitter.
9. Embed a Facebook share button on your blog
Again two clicks and you are in front of someone’s 500 best friends on Facebook
10. Repeat tweet your content over and over and over
Platforms like Social Oomph Professional can make it easy for you to regularly put your content in the Social media ecosystem
11. Cozy up to influential power Twitterers
Some ways to do this is to comment on their blogs and retweet their tweets. It won’t work all the time but it does work. Having someone with 100,000 plus Twitter followers finally share your tweets can drive high volumes of traffic.
12. Comment on other blogs
This gets you noticed and encourages other bloggers to comment on your blog and encourages them to start sharing via the law of reciprocity
13. Install a Facebook “Page” social plugin
As traffic builds and your content gets noticed people will “like’ your Facebook page and then your blog posts that you update on your Facebook page will appear in other people Facebook news. This is producing significant traffic for my blog and has more than doubled my Facebook content referral.
14. Be controversial
Mark Schaefer does this well on his blog businessgrow.com, an example of this is a recent post “Why Are The Social Media Elite Ignoring Us“. It generates comments and traffic that sometimes a normal post will not.
15. Answer problems
People quite often read articles to solve their problems. Answer common issues and challenges in your industry.
Mix up your posts with occasional articles that offer hope and promise results that will take people out of the mundaneness of their day to day existence. A blog that does this with great results is is the Blog “Zen Habits” (which has 210,000 subscribers) with articles like “Surround Yourself With Passionate People”
17. Get email subscribers
Make it easy for people to subscribe via email to your blog. This means that when you write a post it will turn up in the persons email inbox and with your compelling headline will drive users to read your blog.
18. Make it easy for readers to subscribe via RSS
Delivering your latest posts into someone’s Google reader where you push new content rather than make people find it ensures that you keep top of mind and make it easy to share.
19. Get people to follow you on the major social media platforms
Place these icons like these in your WordPress Blog so subscribers can receive updates and follow you whenever you publish on the platform they prefer.
20. Produce topical content
As industries evolve the conversations change and people are looking for the latest and greatest. For me the growth of Facebook has meant that I needed to write more on Facebook marketing
21. Write a book and get some credibility
Writing a book is like a credibility badge of honor. You will notice that most of the top bloggers have manged to publish at least one book. Credibility creates influence which promotes sharing
So there are some tips to get you started. What are some other ideas you can think of to get shared around and get “discovered”?
Written by Jeff Bullas