An email list of blog subscribers is the most surefire way to reach the biggest audience. Blog readership from email lists also yields more consistent and long-term readership.
If the number of your blog email subscribers is increasing, it is one of the most important barometers of your blog’s ultimate success in generating leads and sales.
So how do you get more email subscribers for your blog? Here are four of the easiest ways to get those numbers going up and to the right:
1. Set up a blog subscription landing page. Optimise it like you would any lead generation landing page. Include a clear, benefit-oriented headline. Show examples of the types of content that readers will be receiving. Include social proof indicating how many other subscribers have already signed up. If you don’t have a lot of subscribers, include a testimonial of some type.
2.Use calls-to-action (CTAs). This is not to replace or take precedence over your lead generation CTAs. At the end of each blog post, however, include a secondary CTA inviting the reader who has just finished reading the post to sign up for regular updates via email. And don’t forget to tinker with your CTAs – A/B test them for color and verbiage optimisation.
3.Email your existing contacts with an invitation to subscribe to the blog. You already have emails from lead generation activities and even existing customers. Some of the highest subscription conversions will come from your existing email lists.
4.Include blog content in your lead nurturing emails. Your lead nurturing, while trying to pull the prospect down the sales funnel with other lead generation offers, can also include links to your blog which can then prompt more readership and subscriptions.
One final reminder about building your email list of blog subscribers: frequency matters. According to a HubSpot study, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month.