The internet has changed. Having a website for you business used to be enough. Those days are long gone. These days it takes a much bigger investment to succeed on the world wide web. Being active on social networks is essential for businesses of all sizes. It takes a lot of time and effort but the benefits make it worthwhile.
If you feel you just haven’t got the time you can hire a social media management specialist, like us. Or if you want to give it a go yourself you could try these five essential things to get you on your way.
Things Every Small Business Owner Should Know About Social Media
1. You Have To Be Active Online (somewhere)
Being active online means constantly updating, changing and refreshing the content on your site, your blog, and your social channels. Not only does this give your customer the impression that you care, it also communicates to your customer that you are definitely a real business.
2. Your Customers Are Active Online (somewhere)
Your customers are consuming more content than ever. And they are consuming it everywhere! This means if you want to be found you need to go where they are. The more targeted you can get, the better off you will be.
3. You Must Be Accessible
Beyond updating and keeping your messaging fresh, you also need to be open to criticism and praise. We live in a world where online users want to be heard and expect an immediate response. By giving your customers and fans a forum to interact with you, they’re going to be more loyal. Plus, they will know that they aren’t going to be screwed by a company who can’t be found (or a company that “hides” online).
4. You Need To Blog
Blogging is the number one way to bring customers in your door. Every blog you post is a new opportunity for a sale, a new entry point into your website. Your customers have an insatiable desire for more and more content. You need to keep feeding them. According to some studies, online buyers consult 10 pieces of content before making a purchase. Don’t you want some of those articles to come from you and not your competitor?
5. Social Media Should Be Social
The number one thing you should take away from this is that social media is about being social. That means starting conversations, replying, and engaging with your customers online. Just imagine you’re at a party. If you just walked away in the middle of a conversation, people would think you were pretty rude. The same principle applies to your online presence. Make the most out of your time you spend online and build real relationships. That’s what being an online company is all about!
After helping some friends get their newly established businesses noticed through Facebook and doing well, Dan decided to start Huxo Digital Media in July 2013. Branching out into website design and graphic design, the small team have developed a reputation to be proud of. We have developed our awesome social media management dashboard and received national recognition as a Top 10 UK Social Media Influencer. Dan is a father of two, a big fan of rugby, a lover of fine coffee and has been building and developing websites for over fourteen years.