Branding isn’t just important for large corporate companies, it’s essential to ensure the long term success of small businesses too.
Branding is so much more than just coming up with a pretty logo for your business. It’s important to maintain consistency in all of your communications, business stationery, products, packaging etc and to keep the same look and feel throughout.
It’s supervising the feelings, sentiments and thoughts of your clients to guarantee that your brand is the thing that they craving.
Follow these 5 easy steps tips to build your brand:
1. Build A Website
Getting a website for your business really should be a must no matter what you do. A well designed website can help your business gain credibility and allow you to keep your customers informed and up to date. Use your website to provide customer service as well as information to potential clients. Your website should relfect the image of your brand.
2. Start A Blog
Starting a blog for your business allows you to offer tips and advice, show your expertise and communicate directly with your audience. Your blog can raise awareness of your brand, broaden your audience and increase sales.
Creating fresh blog content can also improve your SEO and keep your website fresh.
3. Participate in Local Business Events
Find your local Chamber of Commerce and get involved where you can. Go along to some local business networking events. You can find events in your area with a site like FindNetworkingEvents.com. Offer your expertise and build contacts.
4. Find Your Niche
Don’t be a jack of all trades and a master of none.
No major retailer can cater for everyone and there are always going to be gaps in the market for those whose needs for certain products or services are not being met. Choose your particular niche to focus on and dominate your market.
5. Get Social
Utilise the power of social media for your business. Thanks to social networks you can connect to the masses and engage with your customers on a deeper level. Facebook and Twitter are the obvious choices for many but why stop there? You could show off your latest products or your swanky new office on Instagram, post videos of how to use your products on YouTube, the possibilities are endless. Managing your brands social life can take a lot of time and effort. Many companies aren’t willing to invest in this, but those that do put the effort in will stand out and reap the rewards.
Have you tried any of the above? Do you have any branding tips of your own? Let us know below…
After helping some friends get their newly established businesses noticed through Facebook and doing well, Dan decided to start Huxo Digital Media in July 2013. Branching out into website design and graphic design, the small team have developed a reputation to be proud of. We have developed our awesome social media management dashboard and received national recognition as a Top 10 UK Social Media Influencer. Dan is a father of two, a big fan of rugby, a lover of fine coffee and has been building and developing websites for over fourteen years.