Everyone seems to be on Twitter these days, from celebrities and major brands to small local businesses. Many businesses now use Twitter successfully to showcase their products, promote events, enhance their brand and to find new customers.
Not everyone gets it right though. There are plenty of examples of celebrities and businesses posting inappropriate or offensive tweets and ruining their reputations. So how do you currently use Twitter? And are you attracting enough customers from twitter? Stick to these tips and let us know your results:
1 – Be Yourself:
Your followers chose to follow you because they find you or your business interesting and they want to know more about you and what you do. Use Twitter to build rapport by exposing the inner workings of your business, to introduce your staff and to project the personality of your business. Don’t just use to sell or to put discount vouchers into people’s feeds.
2 – Be Able To Take Criticism: Lots of people use Twitter to vent their frustrations, especially when unhappy with a product or service. If you find yourself the subject of criticism, try to respond how you would in person, with calmness and objectivity. Ideally you want to take the conversation away from Twitter. But however you deal with it, remember to keep it professional.
3 – Respond to genuine complaints: If you’ve made a mistake, it’s better to hold up your hands and accept responsibility than try to avoid or ignore it. People will appreciate your honesty and your dedication to customer service. But sometimes a private message is better when a more personal response is needed.
4 – Have some variety: Nobody wants to read that it’s all about you, you, you. Your followers don’t want the hard sell. Mix up your tweets with tips, insights, how to videos, pictures, witty remarks and your views on industry news.
5 – Post plenty of photos: Images are up to seven times more engaging than text based Tweets. As well as making your Twitter feed more interesting, posting photos of your latest products can convert followers into customers.
6 – Add 6 second videos: With Vine you can record and share short videos with your followers. Short is sweet, and six seconds is plenty of time to get creative. Look online for inspiration. Create fun clips that capture the personality of your business and your staff.
7 – Encourage reTweets with competitions: Why not run a competition offering something for free with a purchase to someone who reTweets your offer? Run a hotel? Offer a free breakfast with a booking. Run a restaurant? Give a starter away with a main meal and so on. Along with getting your Tweet seen by thousands more users, you’ve also secured an extra sale.
8 – Promote your Twitter account everywhere: Much like email, Twitter is a great tool for maintaining contact with customers long after they’ve left. So make sure your Twitter address is displayed prominently anywhere it’s going to be seen – shop windows, vehicles, packaging, business cards, receipts and, of course, on your website.
9 – Organise a Tweetup: Take the conversation offline and meet your followers in real life at a Twitter meetup (Tweetup). This is a great networking opportunity that allows you get to know your followers, brings like minded individuals together and maybe even secures you a few sales.
Many business owners realise that Twitter is a fantastic networking tool and a great place to network. Remember, it’s not all about selling. Like anything, you get out of Twitter what you put in, so do make sure you’re prepared to engage with others to grow your following and to turn a fun marketing activity into a money earner.