Healthcare consumers use the internet in a number of different ways. From researching symptoms and procedures, to making appointments and sharing topical information – the internet can be an amazing resource for engagement and knowledge. With the rise of smart phone and tablet users – that trend is ever-increasing. So how do health care providers keep up?
1. Have A Mobile Friendly Website
People use mobile devices to access information for everything. You can make life easier for your patients to get find you with maps, click to call functions, prescription ordering and appointment booking. Recent changes to Google also mean that mobile friendly websites are favoured over those that aren’t. Now is a great time to get a website or to bring an old website up to date.
2. Provide Relevant Content
Content marketing not only provides patients with helpful information, it can also bring new patients your way. If you regularly give out relevant content from your website and social media networks, your website gains more traffic, your information is likely to be shared with a wider audience by your current patients and you can become a go-to site for easy to digest information. Do you have some easy workout tips for diabetic patients or simple healthy eating tips for children? Why not write a blog article about it.
3. Get Found
Have you updated your website recently with the keywords related to your area of expertise? You should have. Do you offer a service that not many others provide locally? Are you the best chiropractor in town? If people are trying to find help online you could be missing out on potential customers. Social media can really help too. It’s never too late to get started and it’s always better to start now than to put it off for even longer or even worse, never at all.
If you’re looking for help managing your social media or developing your website then do get in touch. We can actively manage your social networks and post expertly crafted updates daily from only £150. Our website packages started at £150 including hosting too.
And if you’d rather go it alone but are unable to get online to post updates multiple times every day then our DIY social media scheduling tool could be just what you need. Available for only £14.99 with a built-in industry related news feed so you can easily find new content to post to on social media.
Talk to us today to see how we can help.